The Best Western Plus Encina Lodge (“We” or the “Hotel”) recognizes the importance of protecting the privacy and security of all information provided by users of this website (the “Site”). We collect and use information throughout our Site only as disclosed in this Privacy and Security Statement (the “Statement”). This Statement applies solely to information collected by our Site. We reserve the right change this Statement at any time.
How Information is Collected
We may collect and use personal information that you submit on the Site in any manner that is consistent with the uses stated in this Statement or disclosed elsewhere on the Site at the point you submit personal information of make a request. At the time you submit personal information or make a request, the intended use of the information you submit will be apparent in the context with the uses stated in this Statement or elsewhere disclosed at the Site at the point you submit personal information. Such consent will be presumed by the Hotel, unless you state otherwise at the time you submit the personal information.
How Information is Used
- To reserve and/or purchase hotel accommodations
- To send marketing communications or surveys to you
- To respond to your questions or suggestions
- To improve the quality of your visit to our site
- To aggregate personal information for various purposes in such manner that the end-product does not personally identify you or any other user of the Site (e.g., determining percentage of users from a particular geographic location).
The Hotel will not disclose, share, sell, or divulge any personal information, such as address, email, and telephone and fax numbers, to third parties unless we have informed you, been authorized by you, or are required to do so by law.
In addition to reservation confirmation emails, we may periodically send out email newsletters and other notifications to our guest and users about new offers, services, products, or other news using email address provided during the online reservation, email list subscription, or other process. Each email you receive from us will contain an “opt-out” list removal link. To have your email address removed from our list, simply click on the link provided in the email, and your address will be removed automatically from our system.
If you decide to make an online reservation at the Site, you will be linked to a reservation interface and a third-party booking engine (“Booking Engine”) provided by a third-party reservation software vendor Open Hospitality, LLC. While it appears to be part of our Site, the Booking Engine is in fact provided by a third party and is governed by its http://www.openhospitality.com. It is the responsibility of the Booking Engine to maintain compliance with Payment Card Industry Data Security Standards (PCI-DSS) in processing or accepting reservation transactions. We understand that security remains the primary concern of online consumers, and we have chosen the Booking Engine Vendor carefully. Please visit the Booking Engine Vendor’s site for information on its privacy practices and policies before completing any transaction.
We are committed to protecting the information we collect. Accordingly, the Site is configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process or otherwise at the Site, your data is protected by Secure Socket Layer (SSL) technology to ensure its safe transmission.
Children’s Privacy & Parent Consent
We do not collect, process, or use on our website any information relation to an individual whom we know to be under 13 years old, without the prior, verifiable consent of his or her legal representative. We do not give children the ability to pot or distribute personal information without prior consent.
Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider _ISP). This number is identified and logged automatically in our server log files whenever users visit the Site, along with the time(s) of such visit(s) and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites. When use IP Addresses for purposes such as calculating Site usage levels, helping diagnose server problems, and administering the Site. Please note that we treat IP Addresses, server log files, and related information as non-personal information, except when we are required to do otherwise under applicable law. We may utilize sources such as “cookies” and so-called “pixel tags,” “web beacons,” “clear GIFs,” and other similar technologies to collect non-personal information from your use of our Site. To learn more about cookies, please visit http://www.allaboutcookies.org/.
If you have any questions about or privacy and security statement or the practices of our Site, you may write to us at the following postal address: Best Western Plus Encina Lodge, 2220 Bath Street, Santa Barbara, California, 93105.